FootJoy accounted for 50 of the 104 players whose shoe logo we could read. FootJoy also led our glove count, with 59 of 81 players. Hats belong mostly to club and ball makers, and Titleist has the most hat players, though not by a clear margin. We counted only the logos we could read, across 167 players and 34 events in 2026. How we counted.

FootJoy leads the shoe count by a wide margin

FootJoy sits at 48% of the players we counted, with a 95% range of 39% to 58%. That lead is likely understated, because FootJoy’s small shoe logo is harder to read than Nike’s or adidas’s. Golf Monthly’s tally of the world top 100 also puts FootJoy first for shoes.

Shoes by maker Share of the 104 players whose shoe logo we could read, by maker: FootJoy 50 (48%, 39% to 58%); Nike 29 (28%, 20% to 37%); adidas 16 (15%, 10% to 24%); Puma 4 (4%, 2% to 9%). Small logos are read less often, so makers with small marks, FootJoy above all, are undercounted. SHOES: SHARE OF PLAYERS, BY MAKER FOOTJOY LEADS THE SHOE COUNT PLAYERS (95% RANGE SHOWN AS A LINE) FootJoy 48% (50) Nike 28% (29) adidas 15% (16) Puma 4% (4) Other makers 5% (5) 104 players whose shoe logo we could read, 218 rounds at 31 events, January to October 2026. 9 makers in all. Each player counts once, for the maker they wore most. Small logos are read less often.

Among the FootJoy wearers we counted are Ben Griffin and Ryan Gerard.

Nike and adidas account for most of the other shoes we counted

We counted 29 players in Nike shoes, with a range of 20% to 37%. We counted 16 players in adidas shoes, with a range of 10% to 24%. Puma had 4 players, with a range of 2% to 9%. The field included 9 makers in all, with Under Armour at 2, Asics at 1, Skechers at 1, and TravisMathew at 1. We counted Chris Gotterup and Si Woo Kim in Nike shoes. We counted Xander Schauffele and Jacob Bridgeman in adidas shoes.

Small logos make FootJoy’s lead bigger instead of smaller

Of the shoes we logged as FootJoy, a readable FootJoy logo showed on 81 of 224, or 36%. For Nike it was 39 of 56, or 70%. For adidas it was 19 of 27, also 70%. A FootJoy shoe was about half as likely to make the count. FootJoy’s real share is likely higher, and the lead holds even after allowing for that.

Readable shoe logos by maker How often a legible maker's logo showed on shoes we had down as each maker: FootJoy 81 of 224 (36%); Nike 39 of 56 (70%); adidas 19 of 27 (70%); Puma 8 of 17 (47%). FootJoy's small mark is read least, so the count understates FootJoy. SHOES: HOW OFTEN THE LOGO COULD BE READ SMALL LOGOS HIDE READABLE LOGO, OF THE PAIRS WE HAD DOWN AS EACH MAKER FootJoy 36% (81 of 224) Nike 70% (39 of 56) adidas 70% (19 of 27) Puma 47% (8 of 17) A FootJoy shoe was about half as likely as a Nike or adidas shoe to make our count, so FootJoy's real share is likely higher than the count shows, not lower.

Most pros wear a FootJoy glove

FootJoy accounted for 59 of the 81 players in our glove count, or 73%, with a range of 62% to 81%. We counted 9 players in Callaway and 7 players in Nike. The field included 9 makers in all, with TaylorMade at 3, Mizuno at 1, Srixon at 1, and Under Armour at 1.

Gloves by maker Share of the 81 players whose glove logo we could read, by maker: FootJoy 59 (73%, 62% to 81%); Callaway 9 (11%, 6% to 20%); Nike 7 (9%, 4% to 17%); TaylorMade 3 (4%, 1% to 10%). Small logos are read less often, so makers with small marks, FootJoy above all, are undercounted. GLOVES: SHARE OF PLAYERS, BY MAKER FOOTJOY ON MOST HANDS PLAYERS (95% RANGE SHOWN AS A LINE) FootJoy 73% (59) Callaway 11% (9) Nike 9% (7) TaylorMade 4% (3) Other makers 4% (3) 81 players whose glove logo we could read, 150 rounds at 28 events, January to October 2026. 9 makers in all. Each player counts once, for the maker they wore most. Small logos are read less often.

Adam Scott, Russell Henley, and Justin Thomas are among the FootJoy glove wearers we counted. We counted Rory McIlroy in a Nike glove.

Most pros wear a club or ball maker’s hat

In our count, 104 of 124 players, or 84%, wore a club or ball maker’s hat most, rather than a clothing maker’s hat. The range is 76% to 89%. Titleist had the most players, 31, or 25%, with a range of 18% to 33%. We counted 19 players in Callaway. The gap between Titleist and Callaway is within the noise, so we don’t call Titleist a clear leader. We also counted 16 players in Ping, 11 in Srixon, 11 in TaylorMade, 10 in Nike, 6 in PXG, 5 in Cobra, 3 in adidas, and 3 in New Era. The field included 20 makers in all. We logged Nike hats in 111 of the 514 hat rounds we counted, but those came from 10 players who wore them round after round.

Hats by maker Of the 124 players whose hat logo we could read, 104 (84%, 76% to 89%) wore a club or ball maker's hat most. By maker: Titleist 31; Callaway 19; Ping 16; Srixon 11; TaylorMade 11; Nike 10; PXG 6; Cobra 5. Small logos are read less often, so makers with small marks, FootJoy above all, are undercounted. HATS: SHARE OF PLAYERS, BY MAKER CLUB AND BALL MAKERS ON TOP Club and ball makers 84% (104) Clothing makers 16% Titleist 25% (31) Callaway 15% (19) Ping 13% (16) Srixon 9% (11) TaylorMade 9% (11) Nike 8% (10) PXG 5% (6) Cobra 4% (5) Other makers 12% (15) 124 players whose hat logo we could read, 514 rounds at 34 events, January to October 2026. 20 makers in all. Each player counts once, for the maker they wore most. Small logos are read less often.

You can read our separate breakdown of the colors pros wear for hat colors.

Updated 29 October 2026: we can now read the maker’s logo on about 400 more of the pieces we logged, mainly hats, polos and outer layers. Titleist still has the most hat players, but its gap to Callaway is now within the noise, so we no longer say Titleist leads hats. Outer layers now have enough readable logos to count, and every number on this page reflects the new count.

Polos and outer layers have no clear leader

Is there one most popular golf brand? In our count, not across every category: FootJoy leads shoes and gloves, Titleist has the largest hat count but no clear lead, and polos and outer layers have no leader. Polos are the most spread-out category we counted, with 26 makers in all across 79 players. We counted 12 players in adidas polos and 12 in Nike polos, each with a range of 9% to 25%. They are level, so neither brand leads the other. We counted 9 players in FootJoy, 5 in J.Lindeberg, 5 in TravisMathew, 4 in Peter Millar, and 4 in Puma.

We now count outer layers too, with 38 players and 17 makers. We counted 8 players in adidas, with a range of 11% to 36%, and 7 in Nike, with a range of 9% to 33%. Those ranges overlap, so neither brand leads. We counted 3 players in Peter Millar, and no other maker had more than 2.

How we counted

Our count follows these rules:

Download the counts (CSV)